United Arts Council Gala - Catawba County

What is it?

• Blog Defined (a contraction of the term "web log“) 
• A website providing commentary or news on a particular subject, description of events, or graphics/video 
• Typically displayed in reverse chronological order 
• Includes text, images, links to other blogs or websites 
• Some allow comments by visitors  
• Evolved from online diaries (personal blogs) 
• Since 2004 have become more mainstream 
• Current information that is easily searchable 
• Information maybe opinionated if posted on a personal blog plus corporate and political blogs post information from their perspective  
• Widely read and content can be easily linked to by other bloggers

(Source http://www.wikipedia.com/)

Why Blog?

Helps drive traffic to our dealership web site

Search engines look favorably on current content – blogs provide an easy tool to assist

Posting on current topics attract web surfers

Links to internal web site pages increase site time and the potential for generating leads

Gives the dealership a way to communicate community service efforts

What Makes a Good Posting

Content

What does it say about your dealership?

- Auto expert

- Community player

- Current on latest trends

- People and customer focused

(product, events, local events, local news,

charitable activities)

Links back to dealership web site pages

Labels/Keywords

Key Parts of a Blog